OBJECTIVE
To create a visual identity that better reflects the responsible, professional and uncomplicated service that clients know and trust.
Sammy's Avenue Eatery
“I love getting young people involved and on track to become entrepreneurs themselves one day!”
- Sammy McDowell, Owner
Deliverables
• Brand Strategy
• Visual Identity
• Collateral
• Environmental Design
• Style Guide
Keywords
• Community
• Inclusive
• Healthy
• Friendly
• Empowering
Credits
• Agency: Deluxe
• Role: Creative Director + Designer
• Photography:
Paul Vincent Stills & Motion
• Copy: Jason Trodden
Results
• A brand that showcases
the personality of Sammy
• Increased in-person traffic
• Increase in online ordering