OBJECTIVE

To create a visual identity that better reflects the responsible, professional and uncomplicated service that clients know and trust. 

Sammy's Avenue Eatery

“I love getting young people involved and on track to become entrepreneurs themselves one day!” 

- Sammy McDowell, Owner 

Deliverables

• Brand Strategy 
• Visual Identity
• Collateral
• Environmental Design
• Style Guide

Keywords

• Community
• Inclusive
• Healthy
• Friendly
• Empowering

Credits

• Agency: Deluxe
• Role: Creative Director + Designer
• Photography:
   Paul Vincent Stills & Motion
• Copy: Jason Trodden 

Results

• A brand that showcases 
  the personality of Sammy
• Increased in-person traffic
• Increase in online ordering

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